Once defined by dated pink brick and dull metal gray, Arden Office Park in Tampa, Florida, had fallen behind the region’s rapidly evolving commercial landscape. As a veteran technology campus serving those who have served our country, ownership wanted a transformation that would reflect professionalism, dignity, and warmth — a place where veterans could feel proud to work.

Color Works was brought in as the building color consultant to reposition the property, elevate its market perception, and support leasing efforts across the expansive multi-building campus. The design challenge was not just aesthetic — it was about creating an exterior identity that balanced modern appeal with timeless durability, ensuring the investment would stand the test of Florida’s climate and the property’s long-term vision.

Located in the competitive Tampa office park corridor, the property needed to compete with newer Class A spaces offering elevated amenities and modern design. With a large footprint and extensive brick façades, the visual impact of the exterior played a critical role in attracting tenants and commanding higher lease rates. Ownership and asset management sought to reposition the property strategically — elevating curb appeal, increasing occupancy, and driving perceived value without a full redevelopment.

The client’s goal was clear: dramatically elevate the property’s appearance to attract new tenants, increase rental rates, and reinforce the professionalism of its veteran-focused community. The project required balancing sophistication and approachability while ensuring longevity and minimal maintenance costs due to the property’s scale. The Color Works team collaborated closely with ownership, property management, and the asset manager to guide every design decision, from façade treatments and paint selections to signage and wayfinding integration across the campus.

Color Works developed a concept built around modern neutrals anchored by bold black elements to replace the outdated brick and metallic finishes. Painting the brick created a clean, cohesive canvas, while black accents emphasized the architectural lines, adding sophistication and structure. The new palette offered contrast and clarity, enhancing the vibrant Florida landscaping and allowing natural greenery to shine.

The grounding of the palette was intentional — designed to create an atmosphere that felt strong, calm, and inviting. For a community of veterans, the goal was to create a space that didn’t feel sterile or impersonal but instead conveyed warmth, belonging, and pride. This sensitivity to color psychology guided every design move, ensuring that the refreshed campus would resonate deeply with those who occupy it daily.

While quantitative results are still being measured, the immediate visual impact repositioned Arden Office Park as a modern, professional, and desirable destination for tenants.

Strategic outcomes include:

• Elevated market perception and tenant appeal across the Tampa corridor
• Strengthened brand identity through consistent exterior and signage design
• A more welcoming and dignified environment aligned with the veteran tenant base
• Improved first impressions for prospective tenants and visitors

For the Color Works team, the moment the scaffolding came down was powerful — watching the once-muted campus come to life through purposeful color and contrast. The transformation was more than cosmetic; it was symbolic of the strength, stability, and community the property represents.

Explore how strategic exterior design can strengthen your property’s market position and tenant experience.

Let’s talk about your next project — start a conversation with Color Works today.