Color Psychology
A primary color. Red is known, as a bold color, to get the strongest’s reaction from people and so is utilized heavily to gain attention — stop signs, advertisements ..etc. Red relays the message to ACT NOW.

It’s effect can be overpowering and too strong for some, but as an accent, red can provide a necessary punch to provide energy in a space.

Color Therapy
Red is associated with the following qualities:

  • Courage
  • Strength
  • Vitality
  • Vigor
  • Ambition
  • Alert
  • Sexuality
  • Willpower
  • Aggressiveness

The benefits of using red, through color therapy, include:

  • Overcoming negative thoughts
  • A sense of power
  • Self-confidence
  • A feeling of security

As a bold color, red can stimulate and excite the senses and inspire action. Color is also associated with being connected to the physical self.

Color and Culture
In America, red is a passionate color as its significance can range from love (red roses) to fighting/blood/heroism (“seeing red”).

In China and India, red is the traditional color of bridal dresses and symbolizes purity.

In some parts of Africa the color red is representative of mourning, while in Central Africa the Ndembu warriors rub red onto themselves during celebrations (heroism).

Color in Spirituality
For some Native Americans, red beads were used to evoke the red spirit to ensure long life, a speedy recovery, success in love and other ambitions in life that could put these strong properties to good use.

Red is, of course, the color of blood and is therefore the liturgical color for the commemoration of martyred saints. Red is also used as the liturgical color for Pentecost.

In the Tibetan culture, red is a scared color — one of the colors of the five Buddhas and seen on monk’s robes. It is also believed to be protective and sacred buildings are, as a result, painted red.

Those who study yoga may be familiar with the sanskrit word chakra, which means “wheel” or “turning.” According to Indian medicine, there are seven major wheel-like energy vortices throughout the body. The base, or root chakra, is symbolized by the color red and is believed to ground individuals to the earth; a physical chakra.