The Power of Branding – in Real Estate

The Power of Branding – in Real Estate

In today’s competitive real estate market,  properties face a challenging task of standing out from the crowd and attracting the right audience. One of the most effective tools at their disposal is branding. An impactful and well-crafted brand identity can make...
How Art Forms Experiences 

How Art Forms Experiences 

Art has a unique and powerful ability to evoke emotions, provoke thoughts, and create meaningful experiences for those who engage with it.  This is why we thoroughly enjoy procuring art and using it as a key way to transform spaces into places.  Whether it’s...
The Value of Marketing Photos & Staging

The Value of Marketing Photos & Staging

The design, staging, and photography of a property are essential marketing tools that can greatly influence the success of attracting tenants, increasing tenant renewals, and adding perceived value to the property. These elements contribute to creating a positive and...
Wallpaper – Is It Back?

Wallpaper – Is It Back?

The answer is yes, but with many caveats. The big color trend we are seeing in wallpaper is grays. Gone are the days of the “big yellow flowers with bird” print in your grandmother’s bathroom, even though Pottery Barn is losing a lot of their market by trying to...
How to find the right color balance

How to find the right color balance

Avoiding a rainbow overdose is key. “Color is important to me, but in sparse ways,” says homeowner Una Damon. Her instinct is echoed in the light-handed approach of architects Toni Lewis and Marc Schoeplein. Too much color, says Lewis, and you can end up with “a...